The next generation of technology is here: mobile, powerful, versatile, and ubiquitous. User experience has never mattered more. Android has done extensive research and thinking into what good design means in the 21st century. Android’s design vision and design principles, both results of this research, were created to sharpen the team’s focus on people: enchanting them, simplifying their lives, and making them feel like they can do amazing things with technology. This talk is aimed at designers and product managers who want to build simple and pleasurable products.